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Who We Are

At the House of Harley®, we’re committed to sharing a life-changing experience with each of our customers. No other motorcycle dealership group in the country has our culture. Become a part of our family, and make this House your home.

We make the journey even better

At the House of Harley-Davidson®, one of the largest dealership group in the country, with locations in Greenfield and Racine, we do more than just sell the most legendary motorcycle on the planet. We go above and beyond to make a great thing even better. That’s our promise. And we keep it by being fanatical about customer service. We believe there’s nothing more important than making sure you get everything you’re looking for from your Harley-Davidson® experience – and then some.

You’ll feel it the moment you step through our front doors – from the awesome, sprawling showroom floor in Greenfield, to the committed, knowledgeable and passionate staff of both Greenfield and Racine who, just like you, live and breathe Harley-Davidson®. It’s why work never really feels like work for us. It’s why we throw the best parties in Southeastern Wisconsin and put on world-class events. It’s why we never take the off-season off. And it’s why we give back every chance we get.

There’s a reason the House of Harley-Davidson® has won the H-D® Bar & Shield® Award – honoring the best dealers worldwide – more than any other dealership group in the world. It’s because we’re more than just dealerships. We’re your partner on a life-changing journey that’s better than you could ever imagine. And we’ll share it with you. It’s time you make The House your home.

Helping others achieve the American dream

Giving back is a true passion for the staff at the House of Harley-Davidson® and we actively work to support the Milwaukee, Greenfield and Racine communities that keep us in business. The House donates thousands of dollars in merchandise every year to local worthy causes, as well as hosting rides and parties to benefit local charities. Through these efforts The House has donated and helped to raise more than $100,000 for our communities in the last five years alone. We believe in Milwaukee, Racine Greenfield, and we strive to make the home of Harley® the best it can be.