About The House

The oldest and most trusted Harley-Davidson® dealer in Wisconsin. Tour our facility in Milwaukee and see what makes the House an international destination. When it comes to Harley-Davidson® dealerships-we want to be the place you call home

Experience above and beyond

The House of Harley-Davidson® is Milwaukee's largest premier dealership. We know there's nothing quite like the Harley-Davidson® experience. We're here to make that experience everything it was meant to be and more.

As one the largest dealerships in the country, we stock the largest inventories of bikes and merchandise in the world. It’s why we host world-class events. It’s why our expert staff is trusted by generations of riders. And it’s why we’re home to Milwaukee’s very first H.O.G.® chapter – whose members include Willie G., Nancy Davidson, Bill Davidson, and Steve Piehl (the founder of the Harley Owners Group®).

Earning more awards from Harley-Davidson® than any of the other dealerships in the world, the House of Harley-Davidson® is the destination that will make your journey even better. Visit us today!

  • Tour Our Facilities

    Take a look inside at our moving parts and find out what makes us tick.

  • Rewards Program

    House Rewards make it easy for you to earn more by doing what you love.

  • Careers

    View our current job openings

  • The House Blog

    Get the latest House of Harley® news.

  • Testimonials

    Don't take our word for it, see what our customers have to say.

  • Events

    Find out what's going down at The House.